The Problem

The Solution

Small businesses often struggle to maximize the effectiveness of paid social media campaigns due to limited budgets, a lack of platform expertise, and difficulty targeting the right audience. Sportworks, a small athletic gear retailer, needed a strategy that could stretch a low-cost advertising budget while still driving meaningful traffic and brand awareness. Without a clear, data-driven approach to audience targeting, budget allocation, and ad placement, their campaigns were at risk of receiving low engagement and wasted spending.

I designed a mock Facebook Ads Manager campaign tailored to Sportworks' audience and budget. The strategy focused on:

  • Defining precise audience segments

  • Allocating budget strategically

  • Selecting the right platforms and placements

  • Establishing performance benchmarks

This approach created a clear roadmap for an efficient, high-impact paid social campaign that could be implemented immediately and refined over time.